The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Lifesaver
Agency: UNIT9 / London
Client: Resuscitation Council UK Category: User Experience Design - Mobile / Utility
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / Utility
Rock Snooze
Agency: Africa / Sao Paulo
Client: 89FM A Radio Rock Category: User Experience Design - Mobile / Utility
Mashable app for Android
Agency: Code and Theory / New York
Client: Mashable Category: User Experience Design - Mobile / Utility
Tiffany Engagement Ring Experience
Agency: R/GA / New York
Client: Tiffany & Co. Category: User Experience Design - Mobile / Utility
Award:
2014 Interactive Silver Pencil
Agency:
UNIT9 / London
Client:
Resuscitation Council UK
Title:
Lifesaver
Category:
User Experience Design - Mobile / Utility
Annual ID:
141228N
Award:
2014 Interactive Bronze Pencil
Agency:
Beacon/Leo Burnett / Tokyo
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / Utility
Annual ID:
140156N
Award:
2014 Interactive Merit Award
Agency:
Africa / Sao Paulo
Client:
89FM A Radio Rock
Title:
Rock Snooze
Category:
User Experience Design - Mobile / Utility
Annual ID:
140046N
Award:
2014 Interactive Merit Award
Agency:
Code and Theory / New York
Client:
Mashable
Title:
Mashable app for Android
Category:
User Experience Design - Mobile / Utility
Annual ID:
140225N